Super Cruise Upgrade - Product Detail PageĬ/ownercenter/onstar/shop/super-cruise-auto-lane-change-trailering Well, here’s the first fully cooked batch of content cookies. “Show us the ingredients, and we’ll make the PDP cookies,” is what I put on a PDP presentation to leadership on our benefits-driven approach. It was the first OnStar product I jumped into, and the content strategy approach was a “deep journalistic dive.” We interviewed customer experience researchers, In-Market Enhancements (IME) product owners, merchandisers, as well as processed a slew of marketing slide decks and PDFs. New Product Detail Page (PDP) content I wrote in 2023 for Super Cruise. Super Cruise PDPs Hot Off Digital Presses: Released March 26 After much research, collaboration, and user (UXR) testing, we came up with “Needs vehicle details.” See: GMC > Accessories > All Categories > Exterior Cargo Management > Hitch Carriers “Needs fitment” was too vague of a label for products where more information was needed to see if it fit customer’s vehicle.

(Note: Services, subscriptions, and products often are interchangeable among all four GM brands: Chevrolet, GMC, Cadillac, and Buick.) Guardian - Product Detail Page - Subscription Premium - Product Detail Page - Subscription /ownercenter/onstar/shop/premiumĮssentials - Product Detail Page - Subscription /ownercenter/onstar/shop/essentials

Infinity Tune - Product Detail Page /ownercenter/onstar/shop/infinity-tuneĬ/ownercenter/onstar/shop/flex-cam (31% increase in orders since launching this page) OnStar Digital Store - Department Landing Page I love words, but one can’t save them all. Due credit goes to the 20+ person UX team, and vastly larger business and software development teams.īelow is the work where I was the sole UX writer responsible for deciding which words make it, and which words don’t.

Traffic has strongly increased since I moved to ecomm in June 2023. More than a million site visitors view our mobile, desktop, and in-vehicle content on a monthly basis. On this page you’ll see UX writing such as microcopy, but there’s also a heap of marketing copywriting. Three-quarters of that time has been spent in the dynamic and competitive ecommerce space, which includes everything from OnStar digital downloads like Super Cruise to the accessories and parts store (GM Genuine Parts and ACDelco). One year into my UX writing contract at General Motors in the Software & Services Design division, which has been a fantastic, ahem, ride.

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